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International Guild of Hospitality & Restaurant Managers
Choice Hotels Intn'l. (CHH)
The Company conducts its international business through master franchise
arrangements, direct franchise agreements and investments in overseas
hospitality companies that are involved with both hotel management and
franchising. The use of Choice's brands by third parties overseas are governed
by master franchising agreements that generally provide the master franchisee
with the right to the brands in a specific geographic region, usually for a fee.
As of
Comfort
Choice's largest brand, Comfort Inns, offers rooms in the mid-scale without food
and beverage category and is targeted to business and leisure travelers. Comfort
Suites offer business and leisure guests a large room with separate living and
sleeping areas. This product competes in the upper portion of the mid-scale
without food and beverage category. At
Principal competitor brands include Baymont, Fairfield Inn, Hampton Inn,
Quality
Certain Quality Inns, Quality Inns and Suites and Quality Suites hotels compete
in the mid-scale with food and beverage category. Quality Inns, Quality Inns and
Suites and Quality Suites are targeted to business and leisure travelers. At
Principal competitor brands include Best Western, Holiday Inn, Howard Johnson
and Ramada Inn.
Clarion
Clarion Inns, Clarion Hotels, Clarion Resorts and Clarion Suites hotels are
full-service properties with on-premise food and beverage facilities and operate
in the upscale category. Clarion properties are targeted to business and leisure
travelers. At
Principal competitor brands include
Sleep Inn
Established in 1988, Sleep Inn is a new-construction hotel brand in the lower
portion of the mid-scale without food and beverage category. Sleep Inns are
targeted to the business and leisure traveler. At
Principal competitor brands include Fairfield Inn,
Econo Lodge
Econo Lodge hotels operate in the economy category of the lodging industry.
Econo Lodges are primarily targeted to senior citizens and rely to a large
extent on strong roadside name recognition. At December 31, 2001, there were 730
Econo Lodge properties with a total of 44,788 rooms open and operating in the
United States and Canada, and an additional 66 properties with a total of 4,298
rooms under development in those two countries. During 2001, 42 Econo Lodge
properties were added while 28 were terminated.
Principal competitor brands include Days Inn, Motel 6, Ramada Limited, Red
Carpet Inn, Super 8 and Travelodge.
Rodeway Inn
The Rodeway Inn brand competes in the economy category and is primarily targeted
to senior citizens. At December 31, 2001, there were 142 Rodeway Inn properties
with a total of 9,179 rooms open and operating in the United States, and an
additional 19 properties with a total of 1,231 rooms under development in the
United States and Canada. During 2001, 12 Rodeway properties were added while 21
were terminated.
Principal competitor brands include Ho-Jo Inn, Ramada Limited, Red Roof Inn,
Shoney's Inn, Super 8 and Motel 6.
MainStay Suites
MainStay Suites, the Company's newest hotel brand, is a midscale extended-stay
lodging product targeted to travelers who book hotel rooms for five nights or
more. As of December 31, 2001, there were 39 open hotels with 3,410 rooms, and
an additional 26 properties with 2,097 rooms under development. During 2001, six
MainStay Suites properties were added while one was terminated. The MainStay
Suites brand is designed to fill the gap in the midscale category between
existing upscale and economy extended-stay lodging products.
Principal competitors brands include Candlewood Suites, Homestead Village,
Sierra Suites and TownePlace Suites. The Company's additional competitors
include Cendant Corporation, Six Continents (formerly Bass Hotels &
Resorts), Hilton, Marriott International, Inc., Accor, Carlson Hospitality and
Starwood Hotels and Resorts.
Disclaimer:
The data included within the Financial section is solely for information
and does not construe a recommendation and/or endorsement by IGHRM or its
members to invest funds with any of the companies listed. You are strongly
advised
to obtain professional advice with qualified individuals or corporations for any
investments of funds.
© 1999-2001 International Guild of Hospitality and Restaurant Managers
Inc. All rights reserved.
ighrm@hospitalityguild.com