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International Guild of Hospitality & Restaurant Managers
Prime Hospitality Corp. (PDQ)
Prime Hospitality Corp.
is an owner, manager and franchisor of hotels, with 233 hotels in operation
containing 29,641 rooms located in 33 states as of December 31, 2001. Prime
controls two hotel brands, AmeriSuites and Wellesley Inns & Suites, and
operates a portfolio of upscale, full-service hotels under franchise agreements
with national hotel chains. The Company owns and operates 131 hotels, operates
28 hotels under lease agreements primarily with real estate investment trusts,
manages 38 hotels for third parties, and franchises 36 hotels which it does not
operate. The Portfolio is comprised of 139 AmeriSuites hotels, 74 Wellesley Inns
& Suites hotels and 20 non-proprietary brand hotels.
AmeriSuites
Prime owns and operates 65 AmeriSuites hotels, operates and leases 27 hotels
from third parties and franchises the operation of the remaining 47 hotels, 25
of which are operated by Prime. As of
AmeriSuites are positioned in the upscale segment of the lodging industry,
competing predominantly with other upscale and mid-price brands such as
Courtyard by Marriott, Hilton Garden Inns, Hampton Inns & Suites and Holiday
Inn. The average age of the AmeriSuites hotels is approximately 4.9 years.
AmeriSuites are all-suite, upscale hotels that offer guests an attractively
designed suite, a complimentary continental breakfast in a spacious lobby cafe,
remote-control cable television, fitness centers and pool facilities. The hotels
provide group meeting space, but do not include restaurant or lounge facilities.
AmeriSuites attract customers principally because of the size and quality of the
guest suites, which contain approximately 420 square feet, approximately 30%
larger than a standard hotel room. The suites offer distinct living, sleeping
and kitchen areas with microwaves, refrigerators, in-room coffee makers, ironing
boards and hair dryers. AmeriSuites hotels also offer business suites marketed
under the name "TCB (Taking Care of Business) Suites". TCB Suites were
developed specifically for the business traveler and feature a well-equipped,
in-suite office, including an oversized desk with executive chair, easy chair
and ottoman, in addition to technology features such as dual phone lines, voice
mail, data ports, speakerphones and other amenities. The typical AmeriSuites
contains approximately 128 suites, including 20-30 TCB Suites, and two to four
meeting rooms. AmeriSuites are primarily located near suburban commercial
centers, corporate office parks and other travel destinations, within close
proximity to dining, shopping and entertainment facilities.
Wellesley Inns & Suites
Prime owns and operates 55 Wellesley Inns & Suites hotels and franchises 19
hotels, five of which are managed by Prime. There are also ten signed franchise
agreements for new Wellesley Inns & Suites to be built. Wellesley Inns &
Suites are mid-price limited service hotels containing between 100-130 rooms and
are located in 22 states primarily in the Southeast, Northeast and Southwest. In
2001, Wellesley Inns & Suites contributed approximately 24.4% of the
Company's Hotel EBITDA.
The Wellesley Inns & Suites brand is comprised of 33 Wellesley Inns and 41
Wellesley Inns & Suites that, in addition to Wellesley Inn features, also
contain suite rooms. In the past year, five hotels have been converted from
other brands to the Wellesley Inns & Suites brand.
Wellesley Inns & Suites are positioned in the mid-price segment of the
industry and compete with other chains such as Hampton Inn & Suites, La
Quinta Inn & Suites, Holiday Inn Express and Comfort Inn & Suites. The
average age of the chain's hotels is 9.6 years.
Of the Company's 33 Wellesley Inns, 16 are located in Florida and the remainder
in the Middle Atlantic and Northeast United States. The prototypical Wellesley
Inn has approximately 100 rooms and is distinguished by a stucco exterior,
spacious lobby and amenities such as pool facilities, complimentary continental
breakfast, remote control cable television with free movie channels and in-room
coffee makers.
Non-Proprietary Brands
As of December 31, 2001, there were 20 hotels operated under national
franchises. Prime owns 11 of these hotels (one of which was sold in January
2002), leases one hotel and manages eight of these hotels for third parties. The
non-proprietary branded hotels operate primarily in the upscale full-service
segment under national franchises such as Hilton, Radisson, Sheraton, Holiday
Inn and Ramada and generally provide food and beverage service and banquet
facilities. The hotels are primarily located in the Northeast. In 2001, the
non-proprietary brand hotels contributed approximately 21.2% of the Company's
Hotel EBITDA.
The Company's non-proprietary brand hotels primarily operate in the upscale
full-service segment. The full-service hotels provide food and beverage outlets,
contain meeting and banquet facilities and are operated under franchise
agreements primarily with Hilton, Radisson, Sheraton, Holiday Inn and Ramada.
The full-service hotels are concentrated in the Northeast. The hotels are
generally positioned along major highways within close proximity to corporate
headquarters, office parks, airports, convention or trade centers and other
major facilities.
The Company's full-service hotels generally have between 150 and 300 rooms and
pool, restaurant, lounge, banquet and meeting facilities. Other amenities
include fitness rooms, room service, remote-control cable television and
business centers. In order to enhance guest satisfaction, the Company also has
theme concept lounges in a number of its hotels.
On January 1, 2002, the Company converted its existing lease agreements on 19
AmeriSuites hotels with Equity Inns, Inc. to management agreements. The
management agreements provide for a subsidiary of Prime to share in the cash
flow above and to fund deficits below certain thresholds. The agreements also
require the Prime subsidiary to guarantee a minimum return to Equity Inns equal
to the minimum rent under the prior lease agreement.
Disclaimer:
The data included within the Financial section is solely for information
and does not construe a recommendation and/or endorsement by IGHRM or its
members to invest funds with any of the companies listed. You are strongly
advised
to obtain professional advice with qualified individuals or corporations for any
investments of funds.
© 1999-2001 International Guild of Hospitality and Restaurant Managers
Inc. All rights reserved.
ighrm@hospitalityguild.com